branding identity
PIKEE – Active Wear
Case Study Breakdown
About the Brand :
Pikee is a dynamic activewear brand crafted for athletes and active individuals who embody resilience, energy, and focus. The brand required a visual identity that connects its performance-driven spirit with nature’s raw strength.
Design Inspiration:
- The Pike fish, known as the “wolf of the water,” represents agility, sharpness, and dominance.
- These traits perfectly align with the active lifestyle of athletes.
- The logo was designed to blend fluidity of water with bold geometric forms, symbolising both movement and power.
The Logo Concept:
- Symbolism
- The logo cleverly integrates a fish form (pike fish) with an infinity/loop shape, symbolising continuity, agility, and strength.
- The upward curve gives it a sense of motion — aligning with activewear and athletic performance.
- Typography
- The wordmark “PIKEE” uses a bold, blocky sans-serif font, which conveys stability and confidence.
- Strong letterforms make it highly legible and ideal for apparel branding.
- Colour Usage
- Current palette is monochrome (black, white, grey) — versatile and timeless.
- Works well for embossing, embroidery, or single-colour print on clothing.
- Can be expanded into energetic colour variations (e.g., aqua blue, neon green, or orange) for sporty vibes.
- Overall Feel
- The logo balances raw natural power (pike fish, wolf of water) with modern sporty aesthetics.
- It’s bold, scalable, and adaptable across digital, apparel, and merchandise.
Feature
- Design Inspiration
- The Logo Concept
- Branding Mockups
- Graphical Representation
Word from The Client
Client Ratings
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